Privacy Policy

Last Updated: January 2025

HETO (Heliopolis Engineering & Trading) ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our advertising on platforms such as LinkedIn, Facebook, and Instagram.

1. Information We Collect

We may collect the following types of information:

Personal Information

• Name, email address, phone number
• Company name and job title
• Mailing address
• Any information you voluntarily provide through contact forms or inquiries

Information Collected Through Advertising Platforms

When you interact with our ads on LinkedIn, Facebook, or Instagram, these platforms may collect:

• Device identifiers and IP address
• Browser type and operating system
• Interaction data (clicks, views, engagement)
• Demographic information (age range, location, interests)
• Lead form submissions (if you fill out a lead form)

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to:

• Measure the effectiveness of our advertising campaigns
• Retarget visitors with relevant ads
• Analyze website traffic and user behavior
• Improve our services and user experience

2. How We Use Your Information

We use the collected information for the following purposes:

• To respond to your inquiries and provide customer support
• To send you information about our products and services
• To personalize and improve your experience on our website
• To measure and analyze the performance of our advertising campaigns
• To create custom and lookalike audiences for targeted advertising
• To comply with legal obligations

3. Third-Party Advertising Partners

We work with the following advertising platforms:

LinkedIn

We use LinkedIn Ads and LinkedIn Insight Tag to reach professionals and measure campaign performance. LinkedIn may collect data according to their Privacy Policy.

Facebook / Instagram (Meta)

We use Meta Pixel and Conversions API to track conversions and optimize our ads on Facebook and Instagram. Meta may collect data according to their Privacy Policy.

4. Data Sharing and Disclosure

We may share your information with:

• Service Providers: Third parties who assist us in operating our website and conducting our business
• Advertising Partners: LinkedIn, Facebook/Meta for advertising purposes
• Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties.

5. Your Rights and Choices

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal data
• Opt-out: Opt out of marketing communications at any time
• Cookie Preferences: Manage your cookie preferences through your browser settings

Opting Out of Targeted Advertising

• LinkedIn: Adjust your ad preferences in your LinkedIn Settings
• Facebook/Instagram: Manage your ad preferences in your Facebook Ad Settings

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law. Advertising platform data is retained according to each platform's policies.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We ensure appropriate safeguards are in place for such transfers.

9. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: